Bridgestone Retorque App to be rolled out in four more languages following huge success of English version

October 21, 2016

 

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RNF Digital Innovation have been commission to build four different language versions (Spanish, Portuguese, Italian andRomanian) of the Retorque App that won a prestigious Bridgestone EMEA award for Outstanding Corporate Citizenship in recognition of the role it plays in making roads safer.

The app was launched in late 2015 and has already been downloaded over 3000 times.  With up to 12 people being killed on roads each year through detaching wheels due to incorrect torque, the app is a simple and easy-to-use tool that provides the individual Original Equipment Manufacturers’ wheel nut torque recommendations for commercial vehicle operators ensuring the correct torque is applied.

Rob Mannion, RNF Digital Innovation Managing Director said, “The fact this is being rolled out into four further languages is testimony to the effective role mobile can play in the enterprise and how it can be used for real good.”

Andy Mathias, TBR Product & Marketing Manager at Bridgestone UK & Ireland, said, “We’ve seen huge demand for the app across our EMEA locations and believe it is making a real difference to the safety of our roads.  Given the important role it plays, we naturally wanted to extend that to a non-English speaking audience.”




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