Archive for the ‘News’ Category

React Europe 2017

May 18/19 RNF attended React Europe 2017 hosted in Paris, France.

Day one started with a keynote from Andrew Clark presenting an overview of the new React 16 features, notably Fiber – a re-architected React with (in particular) great improvements in performance.

Later Christoph Pojer gave a presentation on the test runner we use at RNF. Jest is becoming a highly polished and professional tool and is critical to our focus on quality.

RNF has recently started using React Navigation so Eric Vicent’s presentation was timely and insightful.

Day two brought interesting discussions about Progressive Web Applications, Nicolas Gallagher’s talk about Twitter Lite was very well done.

We don’t use Relay or GraphQL yet, but Lee Byron is always a joy to listen to. Relay Modern looks like a nice improvement.

Overall the conference was very insightful and we all came away enthusiastic about the future of the React ecosystem and eager to apply our findings to ongoing projects.

Thanks and kudos to React Europe’s organisers. RNF will be back!


RNF Digital Innovation wins Highly Commended at the CIM Marketing Excellence Awards

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RNF Digital Innovation beat off strong competition to pick up Highly Commended in the Best Use of Digital Marketing category at the globally renowned CIM Marketing Excellence Awards in London last night.

The annual awards identify and celebrate outstanding marketing by organisations, individuals and teams, rewarding innovation delivered by marketers at the cutting edge of their profession.

Judges from organisations such as IBM, Oracle and Interbrand awarded RNF the commendation for demonstrating how their BEAM customer engagement platform delivered a strong return on investment for their client Bestway Wholesale.

Rob Mannion, Managing Director of RNF Digital Innovation, said: “We’re really proud of our ongoing partnership with Bestway Wholesale and happy that BEAM is getting the recognition it deserves for delivering a strong return on investment for brands.

“With so much data now available to businesses, it’s easier than ever to develop a customised experience that builds loyalty among your customer base but harnessing that data, and using it intelligently, is the key to success.

“The BEAM platform works alongside Bestway’s bespoke ordering app, enabling the company to manage user notifications to optimise their experience. By harnessing data drawn from location technology – such as iBeacons and geofences – and combining this with behavioural insights about individual customers, the platform allows Bestway to deliver digital content specific to each customer at a time and location that’s appropriate to them.

“It has dramatically improved the effectiveness of Bestway’s engagement with its app users, delivering impressive commercial results.”

If you’d like to discover more about BEAM, including the new functionality recently launched such as rich notifications, get in touch for a free demo.

RNF/Sanderson partnership brings app technology to wider wholesale market

RNF Digital Innovation has partnered with ERP software provider Sanderson to provide an ordering app for the Sanderson wholesale client base.

The app, which is available in both iOS and Android versions, will be individually branded for each wholesaler.  It enables retailers to search the wholesaler’s full product range, order through mobile or tablet and view account history.  Plus, it integrates seamlessly with the Sanderson specialist wholesale solution Swords, a significant benefit of the partnership.

Many mobile app development projects are hindered by the time it takes to develop the interface between the app and the existing business system – the API (application programming interface). This work has already been done meaning wholesalers can get a branded app out to their customers within weeks.

And importantly, the app links with RNF’s bespoke customer engagement platform BEAM. This enables wholesalers to engage with their app users in a personalised and relevant way increasing the effectiveness of the comms and ultimately increasing sales.

Following the launch of the app in February, two Sanderson customers have already signed up, with many more in the immediate pipeline.

Rob Mannion, RNF Digital Innovation Managing Director, said “This partnership firmly cements us as the leading app developer in the wholesale sector. We’ve been able to use our expertise and unrivalled knowledge to create an app that works for the market and can be implemented quickly and efficiently. Working with Sanderson has enabled us to overcome any API issues and offer a solution to their customers that allows them to take advantage of all the benefits mobile offers.”

Customers interested in learning more about this offering, please contact us or speak to your Sanderson Account Manager.

RNF shortlisted for 2 more industry awards at Techies 2017

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Hot on the heels of being shortlisted for a CIM Marketing Excellence Award we’ve picked up 2 nominations for the 2017 Techies Awards, which take place on 23rd February in London.

In their second year, the Techies are dedicated to recognising all that is great about the UK technology sector and awards go to forward-thinking individuals and companies that are pushing the boundaries in their field.

RNF have been shortlisted for Innovative Team of the Year and Rock Star Development Team. Both these awards recognise the innovative working practices we’ve been using and, in particular, our adoption of the React Native framework which has been fundamental to our business success.

React Native has been a game changer for RNF. We retrained our entire development team and have since developed multiple enterprise-grade apps for several blue chip businesses. The results have surpassed even our expectations, with significant code re-use across iOS and Android. Plus the functional approach of React Native also results in software that is substantially easier to reason about than objective-oriented software. So not only has productivity been measurably increased, the resulting software has proven virtually bug-free, as it has, for the first time, been possible to achieve 100% code-coverage in tests.

If you’d like to find out more about how React Native could enable your business to profit from the mobile app revolution please get in touch.

RNF Digital Innovation develops another app for the wholesale market

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RNF Digital Innovation has developed a new ordering app for North London based Abra Wholesale. The app is available to all Abra customers and will facilitate the placing of orders by scanning products on mobile devices from the comfort of their shops. The app will be constantly updated with new lines, promotions and market information, plus offers several functions for customers to manage their account and orders more effectively.

RNF have been leading the way in mobile app development within the wholesale sector for some years now having developed an award-winning app for Bestway Wholesale. More and more wholesalers are beginning to understand the importance of implementing apps and the impressive benefits they can offer over and above just mobile optimised websites.

A worldwide study by Criteo found that overall conversion rate on an app was 120% higher than on a mobile browser and apps show 2.5 times higher retention rates than mobile websites.  This goes to show that it is no longer enough to just offer a mobile optimised website if wholesalers want to engage with customers and increase loyalty.

Rob Mannion, RNF Digital Innovation Managing Director, said “Apps are becoming an increasingly important part of the overall marketing mix for forward thinking wholesalers. Not only do customers now expect the kind of user-experience only an app can deliver, but the evidence is there to show that apps can also deliver an impressive ROI”.

The bespoke app is available now on Play Store and Apple App Store to download.

Bestway and RNF develop next generation app experience


Bestway Group are looking to cement their position as leaders in digital comms in the wholesale category by engaging RNF to develop a number of new apps for the group, as well as investing in the second-generation release of BEAM.

BEAM is RNF Digital Innovation’s mobile engagement platform that enables Bestway to communicate with their app users not only when away from the depot, but also on-site, through geo-fences and beacons installed throughout the Bestway estate.

BEAM 2 enables an intelligence-led approach to sending out comms, allowing Bestway to target messages based on historic customer behaviour. And those messages are now much richer in terms of content. It also now pulls in live sales data allowing Bestway to track effectiveness of individual campaigns. A number of suppliers are interested in partnering in campaign trials with one such trial already live.

Rob Mannion, RNF Digital Innovation Managing Director, said “Based on the success of the original wholesale ordering app, we’ve been asked to help Bestway Group continue to lead the sector in terms of digital innovation. The trials we’re undertaking allow us to showcase the power of BEAM to a wider audience and gives Bestway the tools to demonstrate the effectiveness of brands partnering with them for promotional activity.”

Salih Sheikh, Bestway Wholesale Head of Marketing, said “We’re really excited about taking our mobile offering to the next level with an enhanced wholesale ordering app and sector specific offerings for the group. RNF have proven time and time again that they are the right partner and the supplier trials we’re running through BEAM 2 are further examples of how they can offer much more than a standard app supplier.”

For more information about BEAM and how it can enhance your customer engagement and loyalty please contact us.

Bridgestone Retorque App to be rolled out in four more languages following huge success of English version

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RNF Digital Innovation have been commission to build four different language versions (Spanish, Portuguese, Italian andRomanian) of the Retorque App that won a prestigious Bridgestone EMEA award for Outstanding Corporate Citizenship in recognition of the role it plays in making roads safer.

The app was launched in late 2015 and has already been downloaded over 3000 times.  With up to 12 people being killed on roads each year through detaching wheels due to incorrect torque, the app is a simple and easy-to-use tool that provides the individual Original Equipment Manufacturers’ wheel nut torque recommendations for commercial vehicle operators ensuring the correct torque is applied.

Rob Mannion, RNF Digital Innovation Managing Director said, “The fact this is being rolled out into four further languages is testimony to the effective role mobile can play in the enterprise and how it can be used for real good.”

Andy Mathias, TBR Product & Marketing Manager at Bridgestone UK & Ireland, said, “We’ve seen huge demand for the app across our EMEA locations and believe it is making a real difference to the safety of our roads.  Given the important role it plays, we naturally wanted to extend that to a non-English speaking audience.”

RNF Digital Innovation wins Best App Developer at Appsters 2016

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RNF Digital Innovation beat off strong competition from the likes of Apalon, B60, E-Legion and Roller Agency to win Best App Developer at the globally renowned Appster Awards in London last night.

The Annual Appster Awards celebrate and recognise outstanding performance and innovation achieved by companies across the mobile app ecosystem.

Judges from Unilever, Treatwell, TUI Group, OTAMate Technology Ltd, Skyscanner, Telegraph Media Group, cloudBuy and TMT Intelligence awarded RNF the award for outstanding work, innovation and success in the world of app development.

Rob Mannion, Managing Director of RNF Digital Innovation, said “We’re really proud to have received this award. It gives the team the recognition they deserve for all the hard work that has gone into the last year and highlights how not being afraid to try new and innovative ways of working can really pay off.”

To win the accolade RNF had to demonstrate how it delivered outstanding and innovative work in the world of app development, flying the flag for developers everywhere.

Rob continued: “The award recognised how our early adoption of the React Native Framework has played a key part driving impressive growth figures – enabling customers to develop native apps across multiple operating systems and the web more easily and cost-effectively than before.

“The judges were also impressed by the campaign management tool, BEAM, we developed for Bestway Wholesale, which delivers content triggered by user behaviour, geofences or iBeacons to increase footfall or transactions made on the existing Bestway mobile app.

“The platform enables Bestway to tailor messages to their app audience based on customer behaviour and location has proved particularly successful increasing the impact of the app and driving best practice when it comes to managing user data.”

The Appsters Awards bring together the App industry to celebrate excellence in Apps and those creatively pushing forward the rapidly-growing industry. The awards take place at Apps World – one of the leading global, multi-platform events in the mobile industry that brings together over 5000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals over two days at ExCeL London.

RNF Digital Innovation nominated for Best App Developer at the globally renowned Appsters

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appstersRNF Digital Innovation have been nominated in the Best App Developer at this year’s Appsters.

The globally renowned Annual Appster Awards celebrates and recognises outstanding performance and innovation achieved by companies for the latest developments across the mobile app ecosystem.

To be nominated as Best App Developer RNF needed to demonstrate how they have triumphed over adversity, delivered outstanding and innovative work in the world of app development and essentially been flying the flag for developers everywhere.

Over 72 companies applied and the awards ceremony will take place on Wednesday 19th October after the first day of Apps World at the ExCel London.

Rob Mannion, RNF Digital Innovation Managing Director said, “This is great recognition of the hard work the team at RNF have been putting in over the past 12 months. Our business and client base is growing and we’re leading the way with innovative working practices such as React Native. We’re really excited to have been nominated and hope to take home the award on the night.”

For more information about the awards visit


RNF to Deliver Mobile Innovation into High-End London Boxing Gym BXR

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RNF Digital Innovation is pleased to announce a brand new partnership with newly formed high-end London boxing gym brand BXR.

BXR is collaboration with Rob Piela, the mastermind behind New York’s cult gym, Gotham in New York.  BXR London, will be launching in the heart of Marylebone in early 2017.

RNF will be developing a website ( and an app for the brand to support membership.  The app will act as a member’s entry card, allow them to book classes and appointments with trainers and therapists and even pay for food and drink whilst at the gym.  In addition it will sell BXR sportswear and provide valuable member analytics allowing BXR to manage its customer relationships more effectively.

Rob Mannion, RNF Digital Innovation Managing Director, said: “This is a really exciting project to be involved in as it once again allows RNF to showcase their expertise in cutting edge app and web development.”

BXR Founders said “We were really impressed with RNF’s capabilities and were especially interested in the technology they use to develop their apps and the quality of the end product, which for us, with our exclusive target audience, was absolutely key.”

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