Alongside some of the biggest names in eCommerce such as Amazon, Apple and Netflix, we are proud to announce that we’ve been shortlisted at the 2017 eCommerce Awards.
Now in their ninth year, the eCommerce Awards have consistently broken new ground in highlighting some of the very best online retailers, online companies, agencies, innovations, products and campaigns the eCommerce industry has to offer.
We have been shortlisted for Best Mobile eCommerce Campaign for our Bestway Wholesale iBeacon campaign, run through our bespoke customer engagement platform BEAM.
Our BEAM platform enables Bestway to carefully manage notifications to their app users by using location technology such as iBeacons and geofences coupled with behavioural insight, to deliver digital content specific to an individual customer at a relevant time and location, ensuring user-experience is maximised.
By Geofencing and deploying iBeacons into 63 Bestway depots around the UK, the communications were tailored based on customers’ behaviour and location. Messages were sent to customers to drive them into the depot and once there, using the location technology, relevant offers and information were sent to individual retailers, as they entered the depot, or when they were next to an appropriate product.
The BEAM platform not only allows Bestway to manage and evaluate these campaigns, it also allows them to set rules to ensure the best ROI possible and avoid messages becoming SPAM.
Rob Mannion, RNF Digital Innovation Managing Director, said “Once again our successful partnership with Bestway Wholesale is being recognised by the wider industry and our Customer Engagement Platform BEAM is getting the recognition it deserves in terms of the role it can play in delivering a strong return on investment for brands.”
If you’d like to discover more about BEAM, including the new functionality we’ve recently launched such as rich notifications, get in touch for a free demo.