RNF Digital Innovation has secured investment from former Goldman Sachs Global Head of Sales, Strats & Structuring Guy Saidenberg to develop its award-winning customer engagement platform BEAM.
The £250,000 investment will see RNF add new functionality to the platform, which allows businesses to learn more about their customers and deliver digital content through mobile apps in a highly targeted and contextualised manner.
The platform uses customer data and analytics, combined with location services such as iBeacons, to provide context to communications, ensuring campaigns are relevant, timely and easily measured.
Rob Mannion, Managing Director of RNF, said: “BEAM is already powering many of our most-effective enterprise apps but we know there is greater functionality we can bring to the table that will add further value.
“As businesses gather more and more information on their customers and we see greater adoption of personalised digital marketing across the sector, platforms such as BEAM will have a growing role to play.: using data to inform commercial decisions and logistics, as well as shaping marketing campaigns and ensuring customer interactions are personalised effectively.
“The fact that we’ve secured an investor with as much experience and oversight of global trends as Guy Saidenberg to develop the platform is testament to the potential it offers and we’re delighted to have him on board.”
The BEAM platform stands alone from RNF Digital’s apps and is designed to integrate seamlessly with an enterprise’s back-office systems. Whether businesses currently use an RNF-designed app or not, they will be able to benefit from the data insights and contextualisation that the new version of BEAM will provide.
Rob continued: “The availability of customer data and new technologies are driving considerable change across every sector. Our goal is to develop the BEAM platform to help businesses keep up with these changes quickly and easily, maximising the commercial opportunities they offer without unnecessary disruption to the business.