Saving lives by making data easy to access

Saving lives by making data easy to access

bridgestone

Objectives:

With up to 12 people being killed on roads each year through detaching wheels due to incorrect torque, Bridgestone had long ago recognised the need for a safety solution. They had a manual detailing the correct torque for their different tyres but users did not find it particularly user-friendly and so weren’t always consulting it.  They therefore turned to RNF Digital Innovation who they had been working with for a number of years on mobile app development.

There was one clear objective. Create an easy-to-use tool that provides the individual Original Equipment Manufacturers’ wheel nut torque recommendations for commercial vehicle operators.

Solution:

RNF developed a complex but user-friendly App based on Bridgestone’s 10 years of data gathering from vehicle manufacturers across the UK.  Instead of leafing through pages of a manual for information the app makes the process as simple as possible and is freely available for everyone.

Results:

The app was downloaded over 800 times in the first week of being launched.

Whilst it is impossible to say how many lives it is saving, it has won a Bridgestone Europe, Middle East and Africa award for Outstanding Corporate Citizenship in recognition of the role it is and will play in making our roads safer.