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ABRA celebrates 15 years with 15 weeks of promotions

Abra, the multi award-winning wholesaler based in London will be celebrating 15 years of trading this April. To celebrate this exciting milestone, they are going to be running amassive 15-week promotion. During the campaign each week will feature major suppliers such as Coca-Cola, Walkers, Heineken and AG Barr who will take part in an exclusive week-long depot takeover and associated marketing campaign.

RNF’s mobile customer engagement platform BEAM will be a key channel for each week’s activity, with suppliers using in-app advertising and rich push notifications to communicate their deals and engage with app users.

Rob Mannion, RNF Managing Director said, “Abra have been taking full advantage of this exciting new comms channel and are using the learnings from each campaign to improve the next one.  This upcoming campaign will enhance their learning further as it will enable them to see the results that a truly multi-channel campaign can have on sales and engagement.”

Craig O’Connor, Abra’s Managing Director said, “We are pleased to be partnering with RNF whose mobile Customer Engagement Platform BEAM has exceeded our expectations driving customer loyalty and sales revenues. With Abra now celebrating its 15th year anniversary within wholesale, there has never been a better time to drive change in an ever-evolving customer communication channel”.

David Gilroy who works with both businesses and came up with the concept said, “The Abra 15th birthday promotion will take the form of a concentrated omni-channel communications programme. The app, intelligence and digital piece add a new dimension of activity for both Abra and brand owners. It opens a conduit directly to customers underpinning activity in the warehouse. I believe that this is the first promotion of its kind and I expect it to drive sales while providing some brilliant learnings.”