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Bestway Wholesale launches new ordering app

Bestway Wholesale, the UK’s largest independent food and drinks wholesaler, and RNF’s first ever wholesale client, has made ordering quicker, easier and more convenient for its cash and carry retail customers with a refreshed ordering app.

The new app allows cash and carry customers to:

– Start their order on a phone, tablet or computer and finish it on another device, anywhere, at any time. The customer’s basket is reflected on the app and website in real time as they build their order

– Create personalised lists and save their favourite products for quicker re-ordering

– When using the website, find out where their order is, and get live delivery updates

– Get live updates if any of the products they ordered are unavailable when the order is picked, and see recommended substitutions

Salih Sheikh, head of marketing, Bestway Wholesale said: “We’re excited to unveil the new app which is the culmination of 12 months research and development. We listened to customers, understanding what they do (and don’t) want when it comes to online ordering. We wanted to offer an online experience that wasn’t just in line with with wholesale, but that rivaled market leading apps such as Amazon and Ocado – it’s a part of our strategy to utilise digital to improve the shopping experience and service to customers.

“All the customer feedback we received throughout the development and the soft-launch which we just completed, has been used to shape our app to meet customer needs. All a customer has to do now is download the app and sign up online with their existing customer number and they will be ready to order – it’s ready to use now and it’s just what the industry ordered!”

As well as easy access to the latest products and seasonal offers, additional features include the latest barcode-scanning technology for ease of search, and the ability for customers to manage payments and calculate margins with a handy POR calculator all in one place.

The new app is built by RNF and will allow Bestway to communicate with app users via rich push notifications (e.g. images and videos) and place relevant supplier messages within the app to alert customers to special deals and new products.

Rob Mannion, managing director at RNF, said: “The new app is yet another example of how Bestway Wholesale is leading the way with mobile technology. The ability to communicate with customers via our platform BEAM has proven highly successful for them – optimising sales and creating new income streams.”

Bestway Wholesale was the first food wholesaler to launch an ordering app, in 2014, and this new iteration will ensure the company stays up-to-date with delivering benefits to customers through the use of digital technology.

The new improved app is available to Bestway’s customers on Apple devices here and Android devices here.

For more information on how RNF could help you with your mobile strategy please contact us.