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Does my business need an App? Various approaches to App development

Mobile Apps are not only becoming an increasingly common way of promoting business services, but also a powerful mechanism to enable your staff to work more effectively or efficiently.

There are many different ways in which to create an App, so lets take a look at the various approaches to App development companies are offering:

1- Native Apps – this is where an App is designed for a specific mobile platform such as Apple devices e.g. iPad and iPhone, or devices which run the Android or the Windows mobile platform for example. This approach typically yields the best results, but does cost more. Click here to see an example of a native (iPad) enterprise app.

2 – Cross Platform Apps – where the software is built in one language, but then compiled for each platform it supports, therefore creating a “Native App” for which ever platform you require. Certainly cost effective, but they struggle to recreate a “native App” experience in terms of the look and feel of the App, meaning the “user experience” is often compromised.

3 – Web Apps – the App is accessible via a link in a browser, but looks and feels like a typical App with responsive features and viewable on most mobile devices. A great way to deploy services to users when you don’t know what device or platform they are using, The disadvantage is that the user experience isn’t as rich as Native Apps and the ability to use Web Apps when offline is limited. Click here to see an example of a Web App.  

All approaches offer advantages and disadvantages varying from the associated cost to the quality or sheen of the app. This article offers a simple overview, but if you would like to learn more about Apps for your business, please contact us at RNF Digital Innovation.