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East N West cash in on RNF and Sanderson partnership

RNF have launched East n West’s version of the ordering app developed in partnership with Sanderson.

East n West is one of Barking’s largest cash & carry wholesalers supplying over 5000 customers a week from their warehouse, as well as offering a national delivery service. The app which is available on both iOS and Android has a number of useful features such as an instant barcode scanner, pre-populated shopping lists and a handy POR calculator. Customers can also view their account history.

Importantly the app is supercharged with RNF’s bespoke customer engagement platform Beam. The platform has a number of functions such as messaging via SMS or rich push notifications, in-app advertising and business intelligence. Wholesalers that are already using the platform are seeing some impressive results from campaigns and are discovering the benefits of effectively engaging with their customers in this way.

Rob Mannion, RNF Managing Director, said, “In today’s competitive market it is crucial to be able to offer convenient on-the-go ordering 24/7 for customers and our ordering app is the ideal way for Sanderson customers to do this. The fact that it also allows wholesalers to communicate with their customers in a personalised and relevant way means they can truly make the most of this important channel.”

If you’d like to find out more about how an app supercharged with Beam can help drive your sales contact us here.