RNF have launched an ordering app for the award-winning drinks wholesaler, HT Drinks as part of the Sanderson partnership.
Founded in 1998, HT Drinks is the largest independent drinks Cash & Carry business in the UK with depots in Park Royal, Brighton and Blackpool. The company has a strong emphasis on technology systems and e-commerce solutions, with the app being the latest addition to this strategy.
The fully branded app means customers can order products 24/7 from their mobile device whenever and wherever they want. There is full product information and time-saving features such as an instant barcode scanner and pre-populated shopping lists. The app also enables customers to view their account history and is currently available on iOS with the Android version due to launch in a couple of weeks.
The HT Drinks app will also be supercharged with RNF’s bespoke customer engagement platform BEAM. The platform has a number of functions such as messaging via SMS or rich push notifications, in-app advertising and business intelligence. The platform is already being used by a number of wholesalers such as Bestway, Abra, Blakemore and Filshill with some impressive results.
Rob Mannion, RNF Managing Director, said, “It’s great to have another wholesaler on board, taking advantage of everything the mobile channel can offer. Our platform BEAM is going from strength to strength as we work with wholesalers to tailor it to their needs. We are about to deploy an algorithm as part of our AI strategy that determines the optimum time and frequency marketing messages should be sent to app users. We can’t wait to see the impact this will have on what is already an incredibly successful driver of engagement and sales.”
If you’d like to find out more about how an app supercharged with BEAM can help drive your sales contact us here.