What we’ve been up to


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Don’t switch off to tech

 November 8, 2018
With mobile technology now gaining serious traction in wholesale, our MD Rob explains why 2019 is a critical year for the industry’s business owners to embrace digital commerce.  When FWD hosted its Future of Wholesale Conference at St. George’s Park earlier this year, it brought sharply into focus a key area that the industry urgently needs to address further: customer engagement. For any wholesaler hoping to keep up with the increasingly read more

5 considerations when choosing a wholesale ordering app

 October 4, 2018
Ordering apps are proving to be a critical tool for businesses wanting to stay viable in the increasingly competitive market that is UK wholesale. But with so many options out there it can be hard to navigate and ensure you choose the right option for your business. So if you’re looking to drive up customer engagement and increase sales make sure you consider the following: 1. Review your web and read more

Wholesale News and Red Bull roundtable on e-commerce opportunities within wholesale proves to be a valuable forum

 September 27, 2018
Having been invited to take part in a roundtable on e-commerce in wholesale I was keen to see how mobile is perceived within the digital mix. The key question for the day was whether wholesalers are making the most of e-commerce or still lagging behind other channels? My conclusion is that whilst huge advances have been made in recent years when it comes to traditional e-commerce i.e. websites, and there read more

HT Drinks Wholesale Ordering App Goes Live

 September 20, 2018
RNF have launched an ordering app for the award-winning drinks wholesaler, HT Drinks as part of the Sanderson partnership. Founded in 1998, HT Drinks is the largest independent drinks Cash & Carry business in the UK with depots in Park Royal, Brighton and Blackpool. The company has a strong emphasis on technology systems and e-commerce solutions, with the app being the latest addition to this strategy. The fully branded app read more

Tills ringing at Abra thanks to our app-biased trade promotion

 August 7, 2018
Abra, the London based wholesaler is celebrating the success of its 15-year anniversary promotion with a double digit increase in like-for-like sales thanks to an app-biased trade promotion. As part of a 15-week multi-channel campaign to celebrate the wholesaler’s 15 years of trading, the company has seen some dramatic increases across a number of metrics. In particular, the value of total app transactions rose by 123% and the number of read more

Miller Foodservice Ordering App live in app stores in just 5 working days

 July 12, 2018
Miller Foodservice are the latest wholesaler to take advantage of the RNF built Sanderson mobile ordering app. The project was confirmed last week and was live in the app stores within 5 working days. The fully branded app allows Miller’s customers to order products 24/7 and has useful features such as instant barcode scanning and pre-populated shopping lists. It also gives customers access to their account history and is available read more

RNF shortlisted for a prestigious IGD Award for Digital Commerce

 July 12, 2018
RNF are nominated alongside Ocado, Unilever, Foodmaestro and Ubamarket.com for an IGD Digital Commerce Award. With over 25 years of heritage, the IGD Awards have a long and respected history of celebrating business excellence across the food and grocery industry with previous winners such as M&S, Sainsbury’s and Tesco.  read more

RNF creates new Product Manager role to support rapid development of BEAM

 June 21, 2018
RNF have created a new role to support the rapid continued development of their mobile customer engagement platform BEAM, and to ensure it delivers the best possible ROI for customers. Carlin Easton has joined as Product Manager and will take ownership of developing the platform ensuring it is fully aligned with customer needs. Carlin brings with him a wealth of experience in software product management having spent 9 years with read more

HB Clark, Three Pears and MJ Baker Foodservice take advantage of RNF/Sanderson partnership

 May 31, 2018
The latest wholesalers to sign up to the RNF built Sanderson mobile ordering app are specialist wholesalers HB Clark, Three Pears and MJ Baker Foodservice. HB Clark have been supplying the independent On Trade since 1906 and service a customer base of over 4500 delivered through 9 depots. Three Pears has been trading since 1973 supplying toiletries, household goods, cleaning products, pharmaceuticals, health care, beauty and wines servicing over 5000 read more

RNF announces major new partnership with Confex

 May 10, 2018
RNF has secured a deal with Confex, one of the UK’s leading wholesale buying groups. The deal will see RNF supplying a white label mobile ordering app that Confex will make available to its 244 members so they can offer this increasingly important channel to their customers. The offer supports Confex’s strategic focus of helping their members grow and giving them the tools to remain competitive. read more

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