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RNF Digital Innovation shortlisted in the national eCommerce Awards for Excellence


The eCommerce Awards for Excellence, in association with Chase Paymentech, celebrate the very best the industry has to offer from innovations and campaigns to customer service excellence and revenue growth.

RNF has been shortlisted alongside House of Fraser, John Lewis, Toys ‘R’ Us, New Look, ASOS, Fortnum and Mason, Superdrug and Laura Ashley, and will compete for the Best B2B Ecommerce award.

It has been shortlisted for his work with the Bestway cash and carry company. RNF has devised, developed and delivered an app for Bestway which is now operated across its 62 centres, and a new iBeacon system which directly gives each Bestway customer personalised information.

The Bestway shopping app, which features an internal barcode scanner and access to over 20,000 products with real-time price changes, has now been downloaded more than 10,000 times and is regarded as the leading app in the wholesale sector.

RNF has also rolled out iBeacon technology to all 63 Bestway depots which allows personalised information to be directed to customers based on their exact location, the time of day, and can be influenced by their previous shopping history and many other parameters such as customer type or even the weather!

The system is managed is through the BEAM Platform, also devised by RNF, which has received financial backing from Innovate UK.

Rob Mannion, RNF Digital Innovation Managing Director, said:  “We have been delighted that the app and the iBeacon technology has made such an impact.

“Bestway have really been leading the charge with this technology, and is causing waves throughout the wholesale and retail industry leading to some very encouraging enquiries.

“We are alongside some leading industry names for these awards and it will be an opportunity for us to showcase just how we can help companies improve their service offerings with the effective deployment of mobile technology.”

The winners will be announced at a ceremony in London on September 30