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RNF launches latest wholesale app into the pet food sector

RNF has launched a new ordering app for Bestpets, the specialist pet products division of Bestway Wholesale, as it looks to expand its offerings to wider wholesale markets outside of food and beverage. 

The app will make ordering quicker and easier for Bestpets’ delivered customers including pet shops, grooming parlours and online retailers. It enables those customers to browse and order the full Bestpets range of over 10,000 pet products, has a barcode scanner to scan products making ordering quicker and create lists of their favourite products that are stored to make future reordering much faster.

The app was trialled with select customers throughout May, and almost 100 orders were placed. Users expressed their delight with the speed of the app, the functionality of the barcode scanner and the ability to calculate gross profit on the app itself.

In addition, it comes supercharged with RNF’s mobile customer engagement platform Beam which allows Bestpets to communicate with app users via rich push notifications (e.g. images and videos) and place relevant supplier messages within the app to alert customers to special deals and new products.

Mike Bailey, head of Bestpets said: “We’re excited to unveil the new Bestpets app, which is the culmination of 18 months of research and development. Pet is an area of our business in which we are expanding and introducing new products, and we know that pet businesses want to spend less time ordering and more time focused on selling products and spending time with their customers rather than placing orders.

“That’s why this new app has been designed to enable pet businesses to place their order at the touch of a button on their mobile phones, to save lists based on favourite products for easy re-ordering and to browse our full product range of over 10,000 lines.”

He added: “We worked with customers to understand what they do (and don’t) want when it comes to ordering on an app and we wanted to provide a solution which works fast and makes ordering quick and easy. All a customer has to do now is download the app and sign in with their existing customer number and they will be ready to order – the Bestpets app is ready to use now. It’s just what the industry ordered.”

Rob Mannion, founder and Managing Director of RNF, added: “It’s great to see Bestway Wholesale taking advantage of the digital channel for Bestpets. The ordering app coupled with our Beam platform means they now have an incredibly strong offering for their customers, ensuring they stay ahead of the game. For RNF it is an important development as it shows just how relevant our ordering app capabilities are to a wider wholesale audience.”

The app can be downloaded on Apple devices and Android devices.